Ok Bob - what have you got for a new pizza concept?
Boss - I got a winner! A certified, gold plated winner!
I'm all ears Bob - what IS IT?
We create a pizza place where customers buy the pizza raw and have to cook it themselves!
Why would someone want to do that? Is it cheaper?
Nope - it's actually more expensive!
Well, does it taste better made at home?
Nope, amateurs cook it at home in ovens that can't get a high enough temperature!
Well, is it faster?
Nope, between watching it be made, taking it home and cooking it, it takes way longer!
So Bob, I'm confused - why would something like this be successful?
Boss - we tell 'em that if they don't buy it and cook it at home, they don't love their family.
Bob?
Boss?
You're fired.
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